Queenstown is a premier destination, not just in New Zealand but globally, due to its breathtaking natural surroundings. It attracts a wide range of visitors, including New Zealanders, tourists, and travelers who come to experience the beauty of the region.

The design of 595 Frankton Road is a reflection of its magnificent surroundings. Its cascading balconies create the impression of waves on the lake, and the building is strategically oriented to offer unobstructed views of the Remarkables Mountain Range and distant mountains beyond the lake. This design approach enhances the connection between the building and the landscape, creating a seamless blend between the natural environment and the architecture.

Positioned on a lakefront site, 595 Frankton Road provides unparalleled views of the Southern Alps, making it a unique and exceptional project. Access to the site is via State Highway 6A (Frankton Road), which is the primary thoroughfare into Queenstown.